#1 The Spark
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
Release: 2023-10-11Grade
#2 First Impressions
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
Release: 2023-10-11Grade
#3 Where's My Juul?
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
Release: 2023-10-11Grade
#4 Overnight Billionaires
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
Release: 2023-10-11Grade